Celebrating Republic Day – the foodie way!

It’s lights, camera, action time in office – we are celebrating Republic way with a bunch of zealous and upcoming chefs from five major catering colleges across Mumbai, who are participating in a fun cookery competition called “Sanjeev Kapoor’s Cook Studio.” The entire event is also being covered by my channel FoodFood for telecast on TV with Chef Anupa Das hosting it.

The colleges include-
• Anjuman-I-Islam I.H.M.C.T
• Institute of Hotel Management, Catering Technology & Applied Nutrition
• Bharati Vidyapeeth Institute of Hospitality Management
• Atharva College of Hotel Management & Catering Technology
• Padmashri Dr. D.Y. Patil University’s Department of Hospitality & Tourism Studies

Excitement, thrills and energy is what I felt by the response we already got. Some knick-knacks about the event are as follows-

Each college has a team of two chefs, neatly dressed in their uniforms ready to take on the challenge.

Every team is allocated with a “Buddy” who is an internal member from our own team of chefs. The buddy is supposed to help the team go ahead in their challenge by involving in some minute things like cutting, chopping, etc. but not the main ideation.

About the cooking challenge – each team will have to prepare two dishes in 90 minutes with the mystery ingredients that are given to them. Besides this, they were given a chance to go to the pantry section and pick up the common ingredients made available as per the requirements in the first 20 minutes only.

The cooking theme is Indian and can have vegetarian as well as non-vegetarian dishes.

The dishes need to be presented at the end of the 90 minutes to Chef Sadiq Khan from the Taj Mahal Palace, Mumbai, who is here to judge the competition.

Wish everyone all the best!

Just a quick update at the moment, I’m posting some pictures of the same – so do check out today’s event pictures on Facebook! The winners and more on the event will follow soon.

Long live the love for food!

Till I write again.
Sanjeev Kapoor

Busy Week Endeavors

 

Press conferences, shoots, sessions and meetings are keeping me busy this week. Yesterday, the entire day was dedicated to the grooming sessions for the upcoming Master Chef Season 3 with Star TV, while in my office studio second day shoot of “Maa Ki Daal”- show was going on.

The winners of Maa Ki Daal contest held in different societies, malls and all over Mumbaiare participating in the show, which is being hosted by Chef Harpal. This show has already generated a lot of interest amongst all and the buzz is getting stronger. Tata i-Shakti Dal (pulses) -the main sponsor of the show is quite upbeat about the outcome of the events and how the show is shaping up.

Chef Anupa from my team is judging the dal recipes prepared by various contestants and I am sure she must have not eaten this much of dals in her entire life! This show is really turning out to be very special; recently my mother graced the office sets with her presence and cooked her special Maa Chole De Dal. Her dal recipe was quite a hit and we both (Alyona and me) immensely appreciated it.

Also, “Secret Recipe” season 2 is in full gear. The show went on air from December 15, 2012 at 7.30 pm on FOODFOOD and was quite a hit. Don’t miss the upcoming episodes!

Next the very important cause of Autism cannot be missed. So, as and when time permits yours truly is training and running around to show support and solidarity to the worthy cause. I am giving my support to The Forum for Autism, a registered Charitable Trust, which is the parent support group, formed to help out parents of the Autistic children in our society. United Way of Mumbai is the Official Charity Partner to the Standard Chartered Mumbai who is organizing a Marathon run in January 2013 to spread awareness and raise adequate funds. Do not forget to participate.

Got to run for now…

Till I write again.
Sanjeev Kapoor

FoodFood TV channel, ranks 10 in the list of most trusted TV channel in the 1st year of launch!

Month of February is surely ending on an upbeat note!
My food lifestyle channel FoodFood has climbed tenth spot in the very first year of its launch, according to the Brand Trust Report (BTR) unveiled early this week.
The BTR, compiled and released annually, includes the BTR questionnaire which is designed to illuminate approximately 425 aspects of brand trust, of which 391 were directly brand related. The study generated nearly two million data points and 17,000 brands and was conducted across 15 cities. FoodFood’s philosophy of content honesty has paid off. We try to show what people want and like. Their success in making recipes after the shows is the secret of our success. We will keep doing that. Content will drive the channel.
As the new month comes marching in, so do our new offerings on www.sanjeevkapoor.com! What should you look out for? Holi and Gudi Padwa specialities, foods that your children will enjoy during their exams, Chettinaad recipes, as also something special for the International Women’s Day which is coinciding with Holi this year!
Shooting tomorrow for Star CJ and it could be a long day for me. Work in full swing on a couple of new books and as a curtain raiser I might just tell you that your packed lunches are going to be resuscitated!
As grapes and strawberries are in full season why not make the most of them?
Till I write again
Sanjeev Kapoor

The month goes rolling by fast!

Showed today on Aaj Takchannel an intriguing recipe of Rainbow Rice. Had the shoot yesterday in my office studio kitchen and I had a rather rushed day. Came back on late night 21st from Korea, then this shoot the following morning, and straight after rushed to Powai as I had a speaking engagement for IRF Consumer Insights. The topic was “Understanding the Urban Middle Class Indian Housewife.” Soon after, came back to office as there were some meetings and interviews lined up!
Rainbow Rice
After all this, was present at the Bombay Exhibition Centre, today, for the Times Hospitality Expo 2011 to inaugurate the event with other renowned celebrities like Mr. Chaggan Bujbal (Maharashtra Tourism Development Corporation), Mr. Anil Deshmukh (Food and Civil Minister), Mr. Ajay Chopra (Master Chef, TV Celebrity Chef), Ms. Tarla Dalal (food critic), Abhijeet MukherjeE (VP Taj Luxury Properties, all over India), Mr. Vithal Kamath (Orchid Group/Kamath Group). The star attraction for this show was the demonstration and seminar by WICA association.
At the Times Hospitality Expo 2011 with other delegates
Going to Amritsar on Saturday, the 24th, to attend the two day HRANI Convention where I’ll be joined by some other delegates like Mr. Suresh Kumar (CEO, Fortune Park Hotels, ITC Group), Mr. Patu Keswani (CMD, Lemon Tree Hotels), Mr. Samir Kuckreja (CEO&MD Nirula’s; President, National Restaurant Association of India, NRAI), Mr. Vikram Bakshi (MD, McDonald’s, India) and the likes. For the session “F&B forms an important part of hotel revenue”, some points that I will be speaking about will be:
How to drive profits from F&B?
Should hotels outsource the F&B?
Would it be an advantage for 1-3 star hotels to allow delivery of food to rooms rather than investing in their own kitchen in restaurants?
Again, Day 2 will begin with a heritage walk through the old city of Amritsar visiting the Jalianwala Bagh and Golden Temple followed by the rest of the presentations and finally wrapping up with a cocktail lunch and a tour to Wagah Border. Quite an interesting trip, I must say!
Mid next week is my session in Hyderabad with the Billion Hearts Beating (BHB) Foundation to mark the World Heart Day. On 29th in Chennai for one more event related to the BHB activities.
As this month folds up, we will be planning another shooting schedule for Sanjeev Kapoor’s Kitchen on FoodFood. October is the month of launches: new look http://www.sanjeevkapoor.com and an all new Hindi http://www.sanjeevkapoor.com
Giving you all a taste of authentic Amritsari khana with…

Till I write again
Sanjeev Kapoor.

MahaChallenge ki maha excitement!

Finally, it’s September 9 and the big day…Amul FoodFood MahaChallenge, a show to find India’s first SuperChef, which has been in talks for quite a while now, starts today! So, what’s the show all about – this reality show consists of 2 teams with 8 participants each, mentored by Chef Harpal and Chef Vandana, and Madhuri Dixit and I were present as team leaders throughout to guide them overall. The challenges taken up by the contestants were followed by a series of elimination rounds by jury and judges, consisting of some eminent personalities from both the culinary and glamour world. At the end, there was a winner who finally got the prize – a trip for two to Italy plus a kitchen makeover from Sleek plus a chance to host a show on FoodFood plus gifts from Croma and Borosil and many more…
For more excitement and the competition, don’t forget to catch Amul FoodFood MahaChallenge, starting today, every Friday at 1 pm and 8 pm only on FoodFood, India ka favourite TV Channel.
Till I write again
Sanjeev Kapoor

Busy time continues…

Massive activity for the Maha Challenge shoot. Spent Sunday shooting some episodes with Madhuri Dixit. This show is going to be a grand show and I am sure you are looking forward to it!
Celebrations at home today with Rachita’s birthday so there is bound to be a lot of cooking. At work we are done with coding of the new website and testing of the content management system will start from tomorrow or day after. You will be presented with an all new http://www.sanjeevkapoor.com in a few week’s time – a new website that will not only have more material to read, new features but also more interaction. Alongside, some shoots are being carried out by my team today for Star CJ and Hungama Digital Interface. So there is a lot cooking even at work!
As for some food that I can share right away with you, here goes.




Till I write again.
Sanjeev Kapoor

Big month August!

With Madhuri Dixit at the Press Conference

Maha Challenge is just round the corner! There is super excitement all around, in my office and the channel office and we are definitely gearing up for a hectic few weeks ahead…
Yesterday addressed a press conference regarding the new show on FoodFood, Maha Challenge at Taj Land’s End in Bandra with Madhuri Dixit, where I presented the format of the show. More than hundred journalists from print, electronic and online media were there to cover it. It will have thirteen episodes, telecast beginning from September 1, 2011. Contestants from all over India have been chosen through auditions and roadshows held across many major cities in the country. I’m sure you all must’ve been following my past blogs where I’ve been writing a lot about this entire event. Coming back to the format of the show, two teams, each with eight individuals and their mentors will be competing every week. There will be a panel of judges as well as jury who’ll be deciding on the winners from the final competitions. The jury will consist of star chefs and celebrities from various fields.
Apart from this, the Press Conference had a fun filled session where there was a roti rolling competition between Madhuri and me. This became a photo opportunity for most of the journalists. All this was followed by high-tea and the event successfully got over by the evening.
By the time the event got over, I had to rush back to office to finish a portion of the shoot for Secret Recipes, and managed to catch a good night’s sleep just to return back to office today morning for a workshop on ‘Reputation Management and Branding through Social Media’ by social media expert Shashi Bellamkonda. Shashi, settled now in the US, is a very good friend and as he is holidaying in Mumbai just now he graciously accepted my invitation to address my team. The workshop was attended by all my staff alongwith Alyona and the representatives from the rest of our business partners like Popular Prakashan, Wonderchef, Indian Cookery Private Limited, indiancookery.com and FoodFood. Thanks Shashi for the information imparted, it will definitely help us as an organisation to reach out to wider audiences. We wound up with some snacks and coffee and that I will share here!
Till I write again.
Sanjeev Kapoor