Celebrating Republic Day – the foodie way!

It’s lights, camera, action time in office – we are celebrating Republic way with a bunch of zealous and upcoming chefs from five major catering colleges across Mumbai, who are participating in a fun cookery competition called “Sanjeev Kapoor’s Cook Studio.” The entire event is also being covered by my channel FoodFood for telecast on TV with Chef Anupa Das hosting it.

The colleges include-
• Anjuman-I-Islam I.H.M.C.T
• Institute of Hotel Management, Catering Technology & Applied Nutrition
• Bharati Vidyapeeth Institute of Hospitality Management
• Atharva College of Hotel Management & Catering Technology
• Padmashri Dr. D.Y. Patil University’s Department of Hospitality & Tourism Studies

Excitement, thrills and energy is what I felt by the response we already got. Some knick-knacks about the event are as follows-

Each college has a team of two chefs, neatly dressed in their uniforms ready to take on the challenge.

Every team is allocated with a “Buddy” who is an internal member from our own team of chefs. The buddy is supposed to help the team go ahead in their challenge by involving in some minute things like cutting, chopping, etc. but not the main ideation.

About the cooking challenge – each team will have to prepare two dishes in 90 minutes with the mystery ingredients that are given to them. Besides this, they were given a chance to go to the pantry section and pick up the common ingredients made available as per the requirements in the first 20 minutes only.

The cooking theme is Indian and can have vegetarian as well as non-vegetarian dishes.

The dishes need to be presented at the end of the 90 minutes to Chef Sadiq Khan from the Taj Mahal Palace, Mumbai, who is here to judge the competition.

Wish everyone all the best!

Just a quick update at the moment, I’m posting some pictures of the same – so do check out today’s event pictures on Facebook! The winners and more on the event will follow soon.

Long live the love for food!

Till I write again.
Sanjeev Kapoor

Busy Week Endeavors

 

Press conferences, shoots, sessions and meetings are keeping me busy this week. Yesterday, the entire day was dedicated to the grooming sessions for the upcoming Master Chef Season 3 with Star TV, while in my office studio second day shoot of “Maa Ki Daal”- show was going on.

The winners of Maa Ki Daal contest held in different societies, malls and all over Mumbaiare participating in the show, which is being hosted by Chef Harpal. This show has already generated a lot of interest amongst all and the buzz is getting stronger. Tata i-Shakti Dal (pulses) -the main sponsor of the show is quite upbeat about the outcome of the events and how the show is shaping up.

Chef Anupa from my team is judging the dal recipes prepared by various contestants and I am sure she must have not eaten this much of dals in her entire life! This show is really turning out to be very special; recently my mother graced the office sets with her presence and cooked her special Maa Chole De Dal. Her dal recipe was quite a hit and we both (Alyona and me) immensely appreciated it.

Also, “Secret Recipe” season 2 is in full gear. The show went on air from December 15, 2012 at 7.30 pm on FOODFOOD and was quite a hit. Don’t miss the upcoming episodes!

Next the very important cause of Autism cannot be missed. So, as and when time permits yours truly is training and running around to show support and solidarity to the worthy cause. I am giving my support to The Forum for Autism, a registered Charitable Trust, which is the parent support group, formed to help out parents of the Autistic children in our society. United Way of Mumbai is the Official Charity Partner to the Standard Chartered Mumbai who is organizing a Marathon run in January 2013 to spread awareness and raise adequate funds. Do not forget to participate.

Got to run for now…

Till I write again.
Sanjeev Kapoor

FoodFood TV channel, ranks 10 in the list of most trusted TV channel in the 1st year of launch!

Month of February is surely ending on an upbeat note!
My food lifestyle channel FoodFood has climbed tenth spot in the very first year of its launch, according to the Brand Trust Report (BTR) unveiled early this week.
The BTR, compiled and released annually, includes the BTR questionnaire which is designed to illuminate approximately 425 aspects of brand trust, of which 391 were directly brand related. The study generated nearly two million data points and 17,000 brands and was conducted across 15 cities. FoodFood’s philosophy of content honesty has paid off. We try to show what people want and like. Their success in making recipes after the shows is the secret of our success. We will keep doing that. Content will drive the channel.
As the new month comes marching in, so do our new offerings on www.sanjeevkapoor.com! What should you look out for? Holi and Gudi Padwa specialities, foods that your children will enjoy during their exams, Chettinaad recipes, as also something special for the International Women’s Day which is coinciding with Holi this year!
Shooting tomorrow for Star CJ and it could be a long day for me. Work in full swing on a couple of new books and as a curtain raiser I might just tell you that your packed lunches are going to be resuscitated!
As grapes and strawberries are in full season why not make the most of them?
Till I write again
Sanjeev Kapoor