The month goes rolling by fast!

Showed today on Aaj Takchannel an intriguing recipe of Rainbow Rice. Had the shoot yesterday in my office studio kitchen and I had a rather rushed day. Came back on late night 21st from Korea, then this shoot the following morning, and straight after rushed to Powai as I had a speaking engagement for IRF Consumer Insights. The topic was “Understanding the Urban Middle Class Indian Housewife.” Soon after, came back to office as there were some meetings and interviews lined up!
Rainbow Rice
After all this, was present at the Bombay Exhibition Centre, today, for the Times Hospitality Expo 2011 to inaugurate the event with other renowned celebrities like Mr. Chaggan Bujbal (Maharashtra Tourism Development Corporation), Mr. Anil Deshmukh (Food and Civil Minister), Mr. Ajay Chopra (Master Chef, TV Celebrity Chef), Ms. Tarla Dalal (food critic), Abhijeet MukherjeE (VP Taj Luxury Properties, all over India), Mr. Vithal Kamath (Orchid Group/Kamath Group). The star attraction for this show was the demonstration and seminar by WICA association.
At the Times Hospitality Expo 2011 with other delegates
Going to Amritsar on Saturday, the 24th, to attend the two day HRANI Convention where I’ll be joined by some other delegates like Mr. Suresh Kumar (CEO, Fortune Park Hotels, ITC Group), Mr. Patu Keswani (CMD, Lemon Tree Hotels), Mr. Samir Kuckreja (CEO&MD Nirula’s; President, National Restaurant Association of India, NRAI), Mr. Vikram Bakshi (MD, McDonald’s, India) and the likes. For the session “F&B forms an important part of hotel revenue”, some points that I will be speaking about will be:
How to drive profits from F&B?
Should hotels outsource the F&B?
Would it be an advantage for 1-3 star hotels to allow delivery of food to rooms rather than investing in their own kitchen in restaurants?
Again, Day 2 will begin with a heritage walk through the old city of Amritsar visiting the Jalianwala Bagh and Golden Temple followed by the rest of the presentations and finally wrapping up with a cocktail lunch and a tour to Wagah Border. Quite an interesting trip, I must say!
Mid next week is my session in Hyderabad with the Billion Hearts Beating (BHB) Foundation to mark the World Heart Day. On 29th in Chennai for one more event related to the BHB activities.
As this month folds up, we will be planning another shooting schedule for Sanjeev Kapoor’s Kitchen on FoodFood. October is the month of launches: new look and an all new Hindi
Giving you all a taste of authentic Amritsari khana with…

Till I write again
Sanjeev Kapoor.

MahaChallenge ki maha excitement!

Finally, it’s September 9 and the big day…Amul FoodFood MahaChallenge, a show to find India’s first SuperChef, which has been in talks for quite a while now, starts today! So, what’s the show all about – this reality show consists of 2 teams with 8 participants each, mentored by Chef Harpal and Chef Vandana, and Madhuri Dixit and I were present as team leaders throughout to guide them overall. The challenges taken up by the contestants were followed by a series of elimination rounds by jury and judges, consisting of some eminent personalities from both the culinary and glamour world. At the end, there was a winner who finally got the prize – a trip for two to Italy plus a kitchen makeover from Sleek plus a chance to host a show on FoodFood plus gifts from Croma and Borosil and many more…
For more excitement and the competition, don’t forget to catch Amul FoodFood MahaChallenge, starting today, every Friday at 1 pm and 8 pm only on FoodFood, India ka favourite TV Channel.
Till I write again
Sanjeev Kapoor

Busy time continues…

Massive activity for the Maha Challenge shoot. Spent Sunday shooting some episodes with Madhuri Dixit. This show is going to be a grand show and I am sure you are looking forward to it!
Celebrations at home today with Rachita’s birthday so there is bound to be a lot of cooking. At work we are done with coding of the new website and testing of the content management system will start from tomorrow or day after. You will be presented with an all new in a few week’s time – a new website that will not only have more material to read, new features but also more interaction. Alongside, some shoots are being carried out by my team today for Star CJ and Hungama Digital Interface. So there is a lot cooking even at work!
As for some food that I can share right away with you, here goes.

Till I write again.
Sanjeev Kapoor