Everyone loves to holiday!

Who would not want to go for a holiday? Family holidays are an intrinsic part of my life and we love it when the summer break comes and we take off for some exciting destination. I am attending the launch of the Kuoni Hoilday Report 2011 at Taj President this afternoon. It will be over only in the evening. But I could tell you that eating and drinking is an intrinsic part of any good holiday. Food in India is synonymous with luxury and leisure. This report will be sharing distinct and unique behaviour about Indians relating themselves to food during their holiday. Enjoying and experimenting with a variety of delicacies is the most noticed attitude of the Indian traveller.
I am sure food, leisure and luxury holidays are going to go places in India in the near future.
And as I get back from the holiday mode, I’ve to gear up for a shoot planned for tomorrow for an all new series of Sanjeev Kapoor’s Kitchen. FoodFood is really keeping all of us, including Alyona and me, on our toes!
Adding more to the FoodFood front is a new reality show titled ‘Maha Challenge’, the registrations for which will be held pan India. I will be travelling to Ahmedabad for the first registrations which are scheduled on March 2, 2011. The registrations will be conducted in the form of road shows, where the contestants will have to register themselves on the same day. The show will feature a challenge between girls and boys, where the teams will be lead by Ms. Madhuri Dixit Nene and me, respectively. All in all, there will be a lot of travelling happening in the coming months.
Looking forward to these fun-filled and adventurous, but hectic trips!
Till I write again.

Sanjeev Kapoor

FOODFOOD, India’s first Hindi 24×7 Food Lifestyle Brand to launch in 5 days!

We had a press meet yesterday to announce the debut of our FoodFood channel on 24th January. FoodFood is the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, in collaboration with Mr. Raghavendra Madhav of Astro All Asia Networks. Malaysian company Astro is an integrated cross media group, with presence in Malaysia, India, Middle East, Australia and international markets, primarily engaged in the provision of direct-to-home subscription television services, radio services, film library licensing, multi-media interactive services, and television content creation, aggregation and distribution. In India, Astro has a stake in Sun Direct and South Asia FM. The company has also recently bought 49% stake in India’s premier lifestyle channel, NDTV Good Times.
We also have Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. She not only epitomizes Indian womanhood, but being a foodie herself, she brings to the brand a lifestyle perspective. She said on the occasion that she is extremely excited with the concept and thought behind FoodFood and that she looks forward to contributing as its Lifestyle Ambassador.
Through FoodFood, we hope to create a medium that will celebrate food in all its splendor across multi platforms. This TV channel is just one among many platforms to follow. With the concept of Cooking+ Food +Food-lifestyle, the TV channel aims to be all things food. Not only does it have it’s very own “Food Editor” – renowned chef, Rakesh Sethi ( with over 28 yrs experience across Taj SATS, Oberoi and Intercontinental hotels), it has also roped in several Indian celebrity chefs ( Nitin Tandon, Shantanu Gupte, Anurag Bali etc) to add spice to it’s programming content.
FoodFood COO Mr Karthik Lakshminarayan was also present on the occasion. He emphasized that our chefs not only understand food and cuisine, they are also in tune with the audiences’ lifestyle preferences. He stressed that we will produce and package content for our shows that are relevant to the Indian audiences. FoodFood is not just about stand-and-stir kind of shows, it will feature programming that is compellingly interactive with the audiences.
Targeting the middle class Indian in urban towns and cities as its core audience, FoodFood will produce and package all its content in India. The entire content and programming is in Hindi and is created by Indians, for Indians. In order to connect to our audiences across the country, we will feature shows about food and food lifestyle like ‘Firangi Tadka’, ‘Sirf 30 Minute’, ‘Sanjeev Kapoor’s Kitchen’, Chef ka Muquabla and Ready-Steady-Cook, to name a few.
FoodFood will redefine food in our lives. Food is all set to become the new entertainment. FoodFood is not just a food channel, we are here to provide our viewers their very own Khushi ki Recipe. The channel will be available in both analog and digital formats pan India.

Best cookery show – Ten top tips

What can one say about TV programmes? Lots and lots! Some are good and some are not. What concerns us here are the cookery shows and choosing the best cookery show to watch and follow every episode. These days Master Chef (Australia) has caught the eye and coming in a few days would be Master Chef (India) with Akshay Kumar, India’s celebrated actor, as host.

Khana Khazana, on Zee TV, has been adjudged the Best Cookery Show by the Indian Television Academy, consecutively for a number of years. Initially named as Shriman Bawarchi, the name did not strike the right chord, so Sanjeev Kapoor suggested Khana Khazana. This cookery show has a huge platter to offer – from Punjabi food to Continental food, from traditional mithais to low fat cooking, from International cuisines to lesser known foods of India. There are many reasons why this show has been at number one for more than a decade.

1. Consistency of presentation

2. Topical, and seasonal, presentations

3. Recipes, simple and complex, presented in a doable manner

4. Use of ingredients with easy accessibility

5. Excellent and expressive style of Sanjeev Kapoor

6. Fulfilling viewers’s demands

7. Recipe recap

8. Recipes on net (www.sanjeevkapoor.com)

9. Good value for viewing time

10. Repeat telecast

Khana Khazana has evolved over the years, since it started 17 years back. There is a lot of research done that backs every recipe presented. The first few epis

odes were a trial run for Sanjeev Kapoor and he has the knack of developing his recipe on the spot, once he has the ingredients set before him, the ideas just seem to flow out. Shaam Savera, one of his earliest signature dishes, was initially meant to be palak koftas in palak gravy but in that episode history was written. Now Shaam Savera is a palak kofta with paneer stuffing served on a bed of red tangy makhni gravy. A visual treat, indeed.

Coming up – Get set for Diwali Recipes