Goodness ki shuruat, masalon ke saath!

Can you imagine Indian food without spices? I am sure Indian cuisine best understands the goodness of using spices in cooking and the wellness that these spices bring home. Almost every dish in Indian cuisine is enhanced by the aroma, flavour and healing properties of spices. In Northern cooking we see stress on the use of cumin, coriander and ginger. Whereas in the cuisine from the hot desert land of Rajasthan we see asafoetida, ginger, red chilli powder. Gujaratis will not cook a dish without mustard seeds, cumin seeds and asafoetida and in the Southern states, the dominating spices are mustard seeds, asafoetida and aromatic curry leaves. Towards the east and Bengal side, we can taste the unique goodness of paanch phoron, which is a flavourful mix of cumin, mustard, onion, fennel and fenugreek seeds.
Whether it is single ingredient pure spices like turmeric and red chilli powder or blended spice mixes like a garam masala, chole masala or a meat masala – cooking and eating without these would definitely make an Indian kitchen seem lackluster!

While we often use the spices for flavouring food, they are not really thought of as nutritive and most often the ones available in the market aren’t. In most cases of processing them causes the spice oils to get extracted making the spice mass less potent, inferior and cheap. In case of masala the expertise lies in selecting the right ingredient from the right sources and processing in a manner that keeps the natural goodness of it intact – which is the best way to bring out the purity and superior quality of the product.

The all new Tata Sampann range of spices carries the brand values of purity and quality of ingredients as nature intended it to be. The brand celebrates the extra in the ordinary, thus, intends to add the extra joy in everyday meals through its offering. Better known for its unpolished dals which deliver higher nutrition (protein) and purity, spices were test launched with the same brand in limited markets last year.

This was the beginning of all good things or ‘Goodness ki Shuruat’ as the brand ideology swore by. Celebrating the small things in everyday life – like the aroma of fresh turmeric, the lovely smoky spice of red chilli powder or that perfect plate of a robust chole bhature lunch – these are the little joys in life. With Tata Sampann range of masalas you can begin the balanced approach to life with a simple everyday activity of cooking!

It’s a beginning of a balanced approach to life and celebrating the small things in everyday life by adding a pinch of nutrition and purity along with all the love to the food you cook for your family and friends. Tata Sampann masalas are a range of packaged spices which flavour food the way nature intended it to be – full of flavour, aroma and benefits to health.

Enough said, here are a few reasons that I would suggest for you all to switch onto using Tata Sampann range of masalas:

  • Tata Sampann range of masalas are made using superior varieties of whole spices from the best sources from Gods own country – Kerala. So you can be sure of the source.
  • They use ‘unspent’ masalas which are superior quality and full of natural spice oils. Thus, deliver superior flavour and aroma. ‘Spent’ masalas are the ones from which the spice oils have been extracted making them inferior in quality and health reasons. Tata Sampann delivers fresh and ‘naturally rich’ masalas.
  • It is delivered with a 5 pouch packing, which ensures the masalas remain fresh, fragrant and pure from the first to the last pinch.

So, go ahead and add the best of nutrition and taste to your food with Tata Sampann’s range of pure and blended spices. Whether you are making chole, dal tadka or just need to add that extra punch to a recipe you are trying, Tata Sampann masalas are perfect for all your cooking chronicles.

To know more connect with us on Twitter and Facebook.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s