To keep moving, is the mantra!

What happens when you receive immense gratitude and respect from people across the globe? There are expectations and a constant need to innovate things in and around you. That’s exactly what’s happened to me – it kept me working towards coming up with new things in and around the culinary world.

FoodFood Lounge 2

I have been constantly trying to raise my bar – be it with my epic show ‘Khana Khazana’ on television, restaurants across the country and on foreign soil or range of ready-to-use masalas, pickles and chutneys. Done my bit for women empowerment with ‘Wonderchef’ cookware (solely run by women!) and fulfilled my dream of running a 24×7 food channel ‘FoodFood.’ And I must say with each step, the appreciation and love from people just kept increasing!

Live Demo

Into the stimulating world of culinary, food today is not just limited to taste and smell, but goes beyond perfection. People today, want to enjoy cuisines served with great presentation that is much more enhancing and brings sheer pleasure to eyes. After all, you eat with your eyes first!

Keeping in mind this evolving trend, it was just the right time for me to foray into a segment. And what better platform could I’ve possibly got than the Homedécor, Gifts & Houseware (HGH) Trade Show 2015 to finally venture into this direction. In collaboration with Trinity Kitchenware, the SK Brand will be now responsible in actively seeking licensing alliances with manufacturers, retailers, e-tailers and traders in the Lifestyle Houseware category. Also, Sanjeev Kapoor branded Table and Kitchen Linen and Cutlery products aim to bring the much-needed freshness into this aspect.

The Wonderchef Stall

Hence, day one, i.e. July 14, 2015 was marked by the official launch of Sanjeev Kapoor’s ‘Tangerine’ range of lifestyle houseware products in a grand press conference. Wouldn’t have been possible without the love and support of my fans, followers and the ones who have always believed in me! The SK Brand promises to enhance your entire kitchen experience and bring life at ease – from cooking to the way you present your food!

Sanjeev Kapoor Khazana Range of Chutneys

With this and lot more, we wrapped-up 3 days of engaging and exciting things at the show! As always, kudos to my team who put-up a great show! Everything from food demos to Wonderchef products to SK Restaurants to FoodFood’s Lounge embraced the show with their presence. Efforts by my teams at different verticals are definitely paying off!

Chef Anupa Das at the Live Demo

Under the guidance of Chef Anupa and team, we quite easily managed to add a tadka of food with our ‘Live Demos’ of International Delicacies. With this, Wonderchef’s Hurom Juicer was the star – people just drooled over the fresh detox juices that it made in a jiffy! For the health conscious, an array of micro greens were also displayed which we used in our salads and juices. The main aim was to educate people and encourage them to use these tiny-greens (that can be easily grown at home!) to retain nutrition in their everyday food. Besides this, Sanjeev Kapoor Khazana range of chutneys spiced-up the bland breads and salads! Response was massive, a big shout-out to all those who made it possible!

Sanjeev Kapoor range of lifestyle houseware products 1

From health to cuisines to kitchen gadgets, tools and concepts, the HGH 2015 notably covered all the aspects associated with the culinary space. With this power-packed event, I am definitely looking forward to the next one!

Keep innovating!

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