Big month August!

With Madhuri Dixit at the Press Conference

Maha Challenge is just round the corner! There is super excitement all around, in my office and the channel office and we are definitely gearing up for a hectic few weeks ahead…
Yesterday addressed a press conference regarding the new show on FoodFood, Maha Challenge at Taj Land’s End in Bandra with Madhuri Dixit, where I presented the format of the show. More than hundred journalists from print, electronic and online media were there to cover it. It will have thirteen episodes, telecast beginning from September 1, 2011. Contestants from all over India have been chosen through auditions and roadshows held across many major cities in the country. I’m sure you all must’ve been following my past blogs where I’ve been writing a lot about this entire event. Coming back to the format of the show, two teams, each with eight individuals and their mentors will be competing every week. There will be a panel of judges as well as jury who’ll be deciding on the winners from the final competitions. The jury will consist of star chefs and celebrities from various fields.
Apart from this, the Press Conference had a fun filled session where there was a roti rolling competition between Madhuri and me. This became a photo opportunity for most of the journalists. All this was followed by high-tea and the event successfully got over by the evening.
By the time the event got over, I had to rush back to office to finish a portion of the shoot for Secret Recipes, and managed to catch a good night’s sleep just to return back to office today morning for a workshop on ‘Reputation Management and Branding through Social Media’ by social media expert Shashi Bellamkonda. Shashi, settled now in the US, is a very good friend and as he is holidaying in Mumbai just now he graciously accepted my invitation to address my team. The workshop was attended by all my staff alongwith Alyona and the representatives from the rest of our business partners like Popular Prakashan, Wonderchef, Indian Cookery Private Limited, indiancookery.com and FoodFood. Thanks Shashi for the information imparted, it will definitely help us as an organisation to reach out to wider audiences. We wound up with some snacks and coffee and that I will share here!
Till I write again.
Sanjeev Kapoor
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2 thoughts on “Big month August!

  1. Sanjeev Sir,I am not able to watch all the show n episodes of channel FOODFOOD, so since many days i m trying surf itz website for receipes, but i am not able to…… Kinldy let me know is it a paid site or site is still under construction . Below is url i m attaching if u can sort this …….http://www.foodfood.com/#Request you to kindly help me ….

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