Announcing the launch of new restaurant brands

Back from Thailand and ready to take on the whirlwind of work!
My latest focus is on redefining dining in India and to promote the Indian dining experience internationally. People often tell me, “We watch your show, but we really want to taste your food.” I believe this challenge of cooking for millions can be overcome by launching restaurants that will reach out to people. As food in India is synonymous with entertainment; people meet and bond over food. Keeping this in mind, we are creating a variety of experiences that range from the quality and ambience of a fine dining restaurant to experiential dining such as a new age Indian lounge. We are launching new restaurant brands like Signature, Sura Vie, Pin Yin Café and Khazana.
At the Signature chain of restaurants, we aspire to position it as the last word on Indian cuisine by maintaining an air of elegance. Sura Vie Lounge is purveyor of a definitive eclectic experience with a focus on live contemporary Indian music. It will be launched in the key metros with international comfort food specially crafted from the chef’s table. Pin Yin Café is a casual oriental restaurant with an all day dining/ cafe format that serves popular oriental dishes. It will provide substantial, high quality, competitively priced, meals in the mid-casual dining segment. The cuisine will be popular Oriental, with menu options that include familiar Asian dishes such as Thai Green Curry etc. Khazana can be defined as an upscale restaurant that serves chef-inspired Indian dishes that are redefined. The goal is to make upscale Indian dining accessible and affordable to families and young professionals and showcase the Indian dining experience to tourists and expats in a luxurious ambience. We are also offering franchising opportunity for Khazana, The Yellow Chilli and Pin Yin Café.
When I started my show on television it was the only one of its kind. Eighteen years on, Khana Khazana has become a household name in India and I have now launched my own TV channel. Managed to do so by packaging passion, dedication, energy and understanding of the consumer. Now my mission is to approach dining with the same passion and leverage our consumer insights to build world class restaurants globally.
Let me wind up with some dishes that always please me when I come home after a long stint of travelling.
Till I write again.
Sanjeev Kapoor
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5 thoughts on “Announcing the launch of new restaurant brands

  1. Dear Sir,Congratulations !!!I am from ShawMan Software Leading provider for POS software to FNB industry.Please mail us to fix appointment with you to showcase our software applications.My mail i.d. nitesh.sharma@shawmansoftware.com or you can call me on 09241107806.Best of Luck for your New Venture. Regards and Thank you.Nitesh K SharmaShawman Software Pvt. LtdManager Sales.09241107806

  2. That's great Sir!We would like to feature this restaurant in our next Outlook Lounge magazine – August issue. Looking forward for some great images of your restaurant.Awaiting for your response.ThanksPriya SainiPhoto Coordinator & ResearcherOutlook Lounge & Traveller GetawaysAB-6 Safdarjung Enclave, New Delhi-11002991-11-41354391

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