Take globalization. MNCs look at India for business. And as they set foot here and make India their base their palates get accustomed to our style of cooking. They appreciate it, in fact it is easy to get addicted to Indian food. I have noticed that among this breed the most sought after dishes are the Tandoori Chicken and Biryani. You just have to see them polishing off these delicacies and you know you have the winners. As a result over the past few years, there has been tremendous global interest in Indian cuisine and eateries.
Take tourism. With the sort of influx of tourists that our country attracts there are open channels for food likings to go out into foreign kitchens too. This is a well-accepted and simple fact that a well-traveled person knows a lot about foreign foods. Well, there are exceptions, but as you will see there is a positive aspect of these exceptions too. When our Gujaratis and Jains travel out of the country they carry their own food like Chhunda, Thepla, Aloo ki Sukhi Sabzi, Murmura Chiwda and being the ever hospitable people that they are offer them to their newly made friends in the foreign lands. Hence they qualify as messengers propagating the cause of Indian cuisine. Their diet choices are looked after by the travel companies and they in turn set up kitchens abroad. So there is a lot of Indian food being cooked out there!
Take the information era. Websites on food thrive. Our www.sanjeevkapoor.com has ninety percent of its subscribers who are not residing in India. Then we have food shows abroad and also well accepted cookery books. All this, in a slow trickle, add to the ocean of the greatness of Indian cuisine.
Take the food exports. Ready-to-cook and ready-to-eat ranges from India, be it simple home recipes of dals and vegetables, be it pickles, chutneys or snacks are in the foreign market. And the demand is growing.
Friends, Indian food abroad is no longer confined to ‘chicken tikka masala and naan’. It would surprise you to know that Indian restaurants abroad are doing spectacular business. Our experiences with Khazana and Options in Dubai are very pleasant.
It is also enlightening to know that some experimental cooking headed by a new generation of Indian Chefs abroad have created new dishes that are so good that they are appearing on menus here at home! The tastes of the customers have changed with more and more people steering away from the korma and masala dishes, eating more savoury dishes like Garlic Chicken or Rogan Josh. Ethnic is exotic, ethnic is in! Indian is hot, Indian is in!
To mark the Independence Day Celebrations we at Khana Khazana are all dressed in traditional white…looks nice and cool…so here’s wishing you a pleasant weekend with lots of good things in store!