TYC learning meet, Marwari book launch

Tomorrow is a red-letter day in the history of The Yellow Chilli brand. We have our first ever Chef and Managers (coming from all over India) meet in the office tomorrow and day after. We are calling it The Yellow Chilli Learning Meet. There are a number of sessions planned. Once I finish with my insights on the business plans and future of the brand, our COO Rajeev will talk about the ethos and culture of TYC. Corporate Chef Harpal is going to be talking about the new trends in food hygiene, and also an interesting review of a day’s routine at TYC. Mr Mukherjee will be covering the marketing aspects of the brand. All these sessions have been designed in such a way that there is sufficient time for feedback from all those attending it.

In a couple of days time my long awaited new book Marwari Vegetarian Cooking will be launched. Marwari cooking has its own unique flavour where the simplest and the most basic of ingredients go into the preparation of most of the dishes. A dominating realm of Rajasthani cuisine, Marwari cooking can simply be defined as the refined art of desert cooking. Earlier there was paucity of ingredients because vegetables and other produce could not travel on tough desert terrain but now with access to many more foods, Marwari food has more variety and more reasons to be celebrated. This book is proof that there is a lot more to Marwari cuisine than the famous dal bati and churma. I have yet to plan what snacks should be served during the launch as the proof of the pudding is in eating it! Could either have the Mirchi Bhajiya or the Aloo ke Sooley, or the Dal Samosa….Rashmi Uday Singh will be launching it at the Crossword, Linking Road, Bandra on Thursday the 3rd December, 2009 at 6.30 p.m.

Right now time for lunch and then busy again with back-to-back meetings!

Sanjeev Kapoor.

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