Wonderchef takes off!


Wonderchef takes off! Last Friday, Croma, the large-format, multi-brand consumer durables and electronics chain from the House of Tatas, announced a tie-up with Wonderchef, to promote healthy, tasty and convenient cooking amongst Indian housewives. As I have told you Wonderchef brings to Indian homemakers a unique range of cookware, kitchen tools and accessories carefully handpicked by me from all over the world. I have chosen these products for their unique space saving features, low oil consumption and best quality.

We are also giving an opportunity to Indian housewives to learn healthy, tasty recipes from Wonderchef shows held exclusively at Croma stores. We hope to empower the Indian woman by enabling her to create a business of her own, boosting her pride and household income.

We had a press meet and there it was announced that Wonderchef will be marketed, positioned and sold exclusively via Croma so that Wonderchef derives tremendous mileage out of Croma’s rapidly growing customer base. Wonderchef is being launched at Croma stores in Mumbai initially (Juhu, Bandra, Ghatkopar and Malad) and will be rolled across India, over a short period of time.

Till I write again
Sanjeev Kapoor

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