Franchisee Forum – New Delhi

Turned all of forty-five on Friday 10th and had a celebratory dinner party for family, a few close friends and associates at Jacranda Hall, India Habitat Center, Lodhi Road. Ninth was one big party at the same venue for the IIHM reunion and today, back to the same venue for a Franchisee Forum, an initiative taken by our COO – Rajeev Matta. The Yellow Chilli restaurants are doing well in Jalandhar, Ghaziabad, Ludhiana, Greater Noida, Noida, Panchkula, Pune, Hyderabad and Guwahati and we are going to address all the franchisee owners and formulate precise ways to move forward as a team. We will also review the year gone and Chef Harpal and Rajeev will present the plan for the coming year. Our marketing head Satyaki Mukherjee will make his presentation too. 

I have this vision of making The Yellow Chilli as a brand that is the ultimate one-stop tasting ground for authentic Indian food. Be it a foreigner travelling in India on holiday who wishes to taste and know Indian khana, or NRIs on a visit to their homeland craving for Indian cuisine, or even our locals who want absolutely top-of-the-line Indian food, The Yellow Chilli has to be the only name for them. 

The day lies ahead laced with a lot of hope. 

Till I write again. 

Sanjeev Kapoor

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